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Ford Motor Company has worked with leaders in the Brand Protection industry to come up with a tag and label for consumers to easily identify officially licensed merchandise. Look for a distinct silver thread woven into the tag/label that cannot be replicated. The special bar code, called a QR code, can be scanned by your smartphone to go to a website sponsored by Ford Motor Company. If you are ever in doubt, go directly to www.VerifyMyProduct.com/ford/ and enter the serial code & validation code.

For the consumer, it is a place to get information about product and services and receive free eGift from Ford Motor Company.

For Ford Motor Company, it provides an opportunity to educate the consumer about officially licensed products and how to detect counterfeit products.

The serial number on Hang Tags and Labels represent a validation process for identifying officially licensed products in the marketplace.

The serial number can be found on special security labels and security hangtags attached to officially licensed product produced to specifications mandated by Ford Motor Company.

To redeem, register at the Consumer Activation website (www.verifymyproduct.com/ford/), enter your serial number and validation code, and select the eGift(s) that you prefer. You earn points for codes entered and can redeem them for eGifts.

eGifts are electronically delivered gifts provided by Ford Motor Company for registering authentic licensed products. Examples of eGifts include, but are not limited to, computer wallpaper, screen savers, coloring pages, sample chapters from books, audio clips, video clips, and coupons.

To report a missing/incorrect serial number, please visit the Contact Us page and select "Missing Serial Number" as the Type of Question. Please provide an email address so that we may follow up with you.

To report a counterfeit, please visit the Contact Us page and select "Report Counterfeit" as the Type of Question. When reporting, please provide as much information as possible about what the counterfeit item was and where you saw it. We would greatly appreciate it if an email address is provided, so that we may follow up with any additional questions. Your email address and any other information provided will be kept in the strictest confidence.

Officially licensed goods are produced to quality and safety standards set by Ford Motor Company. Counterfeit goods, on the other hand, are often found to have harmful substances, be of poor quality, and contain dangerous parts. In addition, counterfeit goods are often used as a means to finance illegal groups and activities, including organized crime and terrorism.

eGifts are designed to be delivered immediately when it is redeemed. Some browers block pop-ups, which can include eGifts, depending on the broswer's configuration. If you are using Google's Chrome, visit here to read about manually allowing pop-ups.

eGifts are designed to be delivered immediately when it is redeemed. Some browers block pop-ups, which can include eGifts, depending on the broswer's configuration. If you are using Microsoft's Internet Explorer, visit here to read about manually allowing pop-ups.

eGifts are designed to be delivered immediately when it is redeemed. Some browers block pop-ups, which can include eGifts, depending on the broswer's configuration. If you are using Mozilla's FireFox, visit here to read about manually allowing pop-ups.

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